Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Edition 2008)
Simon & Schuster | September 16 2008 | English | ISBN-10: 0743276698 | PDF | 194 pages | 11.95 Mb
Do you fret over the value of your investments on a daily basis? Do you buy stocks based on a "hunch" or a gut feeling? According to Zweig, the latest scientific evidence shows that this common behavior usually results in financial loss and is caused by the way our brain reacts when we think about money. According to recent research in the emerging science of "neuroeconomics," the pleasure center in the brain that is stimulated in anticipation of "the big payout" is the same area that is affected during sex or drug use and is responsible for the addiction to gambling.