Winners and Losers: Creators and Casualties in the Age of the Internet

e-Book & Magazine. August 27, 2010 by d3pz4i.
Winners and Losers: Creators and Casualties in the Age of the Internet
Winners and Losers: Creators and Casualties in the Age of the Internet
Audible Ltd | English | June 2010 | ASIN: B003RYCPM2 | Mp3 32Kbps | 212 MB

Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era.

Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. Levis shows how companies like Amazon and Google rose from nothing to enormous heights, while IBM, Kodak, and AOL plummeted from them; how Nokia bounced from near bankruptcy to global leadership; and it charts the incredible rise, fall, and rise again of Apple.

This is not a "how to succeed in business" textbook, but is far more interesting and more than accessible, even for those with no background in business or economics.


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