Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365
Publisher: F.T Press | 2011 | 280 Pages | ISBN: 0137064438 | PDF | 6 MB
From the Web to the iPod, cell phones to social networks, a few extraordinary technologies have changed the world, enabling massive new industries and destroying companies that couldn't adapt. It's about to happen again, thanks to new Ubiquitous Computing ("Ubicomp") technologies that will interweave computing more deeply into human life than ever before.
Bo Begole stands at the center of the Ubicomp revolution: He leads the team at the legendary Palo Alto Research Center (PARC) that invented the paradigm and are creating and commercializing its technologies. In Ubiquitous Computing for Business, Begole briefs you on everything you must know to drive breakout value from Ubicomp technologies.
Begole maps the emerging landscape of Ubicomp, explaining how it reinforces and redirects other societal trends. Next, he helps you identify exceptional opportunities to profit from Ubicomp in internal processes, supply chains, and external products and services. Along the way, he helps executives, strategists, technology managers, and entrepreneurs make better decisions about everything from "build vs. buy" to risk mitigation.
Embedding Ubicomp into higher-value offerings...
...or spinning Ubicomp solutions into whole new businesses
Helping users, not bewildering them
Leveraging pervasive devices, networks, and data to deliver services people want
Touching, moving, grasping, and beyond
Replacing mice and windows with Reality-Based Interaction (RBI)
How to win in a Ubicomp world--or at least avoid losing
Preparing for the collision of digital and physical worlds