Loud is the upcoming fifth studio album by Barbadian recording artist Rihanna, scheduled to be released on November 12, 2010. Recording sessions began in February 2010 and continued over a period of six months, concluding in August 2010. The album's lead single "Only Girl (In the World)" was released on September 10, 2010 as a digital download. "What's My Name?" is confirmed for release as the second single, while Rihanna has stated that current plans will see "S&M" released as the third single.