Managing Electronic Media: Making, Marketing, and Moving Digital Content

e-Book & Magazine. January 26, 2011 by d3pz4i.

Managing Electronic Media: Making, Marketing, and Moving Digital Content
Foc al P ress | 2010 | ISBN: 0240810201 | 432 pages | PDF | 17,6 MB

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.
Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

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