International Direct Marketing: Principles, Best Practices, Marketing Facts

e-Book & Magazine. May 4, 2010 by d3pz4i.
International Direct Marketing: Principles, Best Practices, Marketing Facts
International Direct Marketing: Principles, Best Practices, Marketing Facts
Publisher: Springer | ISBN: 3540396314 | edition 2007 | PDF | 315 pages | 16,5 mb

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.

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