Advertising For Dummies

e-Book & Magazine. May 17, 2009 by SCOUT-7.
Advertising For Dummies
Advertising For Dummies | 338 pages | PDF | 2 edition (January 3, 2007) | 6.4 MB


The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
* Identify and reach your target audience
* Define and position your message
* Get the most bang for your buck
* Produce great ads for every medium
* Buy the different media
* Create buzz and use publicity
* Research and evaluate your competition

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